68 Fresh and Healthy Recipes

"68 Fresh and Healthy Recipes"
Fast Pasta and Sausage
Tacos and Gumbo
Super Salads
"Nutrition Myths"
"Easy Gorgeous Feast For Spring"
"Our Yummiest Coconut Cake Ever"

These headlines are from the cover of this month's issue of Cooking Light - a true smorgasbord of teasers and come-ons. Tacos and Gumbo? At the same meal? I hope not. How about Coconut cake for dessert after your tacos and gumbo?

I've had a number of people tell me how frustrated they get when they page through a cooking magazine. It may be that everything looks so good they have a hard time deciding which dish to cook. Or, as they scan so many recipes they're just not sure which ones would turn out well for them. Or which are too hard or too slow to make. Whatever the case, they're telling me that they get information overload. 68 recipes (more than 2 per day) sounds like overload to me.

Cooking Light is the most successful cooking magazine on the market today, as it draws in more advertising pages than any other title - by far. Cooking Light isn't the kind of resource I've relied on for recipes or ideas, but since it is read by so many people, I subscribed and then made a few dozen of their recipes over the past 6 months.

Here's what I've learned:

  • Published recipes have confusing instructions **, have mistakes, or typos.

  • "Certified" or "Test Kitchen Guaranteed" recipes can still be "just OK".....or worse.

  • Stated cooking times are usually off by a lot (and I'm really fast and organized in the kitchen).

  • It's really hard to tell which recipes are going to be good and which not so good.

Overall, I'm not too impressed with Cooking Light. The recipes variously call for expensive convenience ingredients such as pre-chopped garlic or grape tomatoes, yet will sometimes specify complicated or unnecessary steps to perform, thus losing time.

I also think Cooking Light recipes generally call for too many ingredients. Why is that? I think they are kind of "throwing the kitchen sink" at the dish to drive out flavors. Yet, I've found most of their end results to be pretty bland. Frankly, the recipes just aren't that good.

So what does this mean to you?

  • Put mainstream media in perspective. They are trying to attract as many people as possible, and I believe they sacrifice food and recipe quality to achieve that goal. Don't forget, they're really in the business of selling ads.

  • Rely on a few high quality recipe sources, such as highly recommended cookbooks such as How to Cook Everything. One of the best magazines out there is Cooks Illustrated. There is no advertising, it's an attractive presentation, and they do very thorough analysis and testing to create really flavorful dishes. Yet nothing is all too fancy. They're really focused on good tastes.

  • Don't forget that the shortfalls in Cooking Light apply to random Internet searches for recipes too. Just because something sounds good, doesn't mean it's a good recipe / version of that dish.

    • Of course, I'm not saying all the recipes are bad. However, I don't think I made a single one that didn't require some sort of modification. I'm not suggesting modifications "....to suit my taste....", but rather modifications to keep it from being a fairly disastrous or inefficient or overly costly recipe.

      So this week I share a recipe from November's Cooking Light with you, with one simple modification: Pasta with Carmelized Onions. See it in the next post.

      ** Here's a poor instruction:

      "Add onion. Saute 15 minutes or until almost tender. Reduce heat to medium low; cook until deep golden (about 20 minutes)."

      Does that mean 15 minutes, plus another 20? Or does it mean 15 minutes, plus five more to total 20 minutes. Maybe because the 20 minute instruction is in parenthesis, it's throwing me. If it weren't, I'd clearly treat it as an additional 20 minutes, because it would be presented in a similar manner to the first timing instruction. I'm not trying to be too picky - but for a cook without a lot of confidence and experience in the kitchen, would he/she really know what to do? Do you?

      BTW - the correct approach is 15+20. Carmelizing onions for a little over 30 minutes is the best way to get delicious, sweet flavor from them. They're awesome.

    1 comment:

    1. I never noticed that about Cooking Light. I am, however, a trained chef (not currently chefing) so when I read recipes I just kind of skim as I get what is supposed to happen anyways. Thank you for pointing out that they need to improve their communication as the average Cooking Light reader is just a normal person. I may post about this tonight and link to you.



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